According to this theory, you've already stopped paying attention to any of the crazy language shapes we're typing, but we'll explain what's going on up there anyway: Basically, when we start to read a webpage, we view the first couple lines in full, giving them our complete attention and reading them in their entirety. However, as we begin to work our way down the page, we start reading less and less of each line until we finally get to the bottom, at which point we're basically reading nothing at all. It's the whole reason the TL;DR tag exists -- if a piece of content or information is longer than a few lines, most will not read it.
While the effect is strongest when scanning Google search results, NNG found that it's still present when reading everything from product pages on Amazon to news articles to delightful informative comedy pieces on your favorite website.
Just don't put sunglasses on when you're reading us.
The effect was first discovered back in 2005, which has given savvy Internet marketers ample time to capitalize on the decaying orbit of our reading patterns by making sure premium content is displayed within the Golden Triangle, which is beginning to sound less like a scientific phenomenon and more like the tarp shielding the space of carpet between R. Kelly's bed and DVD player. But human progress doesn't hold itself captive to the whims of marketing experts -- according to a recent eye-tracking study, it seems that the F-Shaped Pattern/Golden Triangle is evolving. Now our reading habits look more like this:
Mediative via Search Engine Land
This might also just be a person tea-bagging someone wearing infrared goggles.
Basically, the diagram of our literacy looks like a pear-shaped Grinch penis and/or Predator masturbating.