Not to stereotype here, but the type of person who knows how to make an awesome video game about fighting dragons with a giant chainsaw tends not to be the same type of person who is an expert in business and finance. So if you look at the CEOs and executives of game studios today, you won't find many that actually have professional experience working as game designers. And that would be fine, except for the fact that, due to the way games are made, these guys wind up making the creative decisions. It's similar to the problem with big movie studios, only much worse.
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"... looking to Figure 3.11, we see profits increase by .054 percent for every bottle of Diet Coke on screen."
The result is that the gaming industry is driven by aphorisms. For example, it's an entrenched belief that the only truly successful games are branded titles, sequels, and reboots -- that's what the reports tell them. So what I found was that there was kind of a self-fulfilling prophecy at work. I was once told point-blank by a non-gamer CEO that "there's no market for sci-fi games" in a certain genre -- at the time, fantasy games dominated that market. And who's to say he was wrong? When has switching from fantasy to sci-fi ever worked out?