In politics, there are some phrases that you never, ever say out loud. You know the ones: "My opponent is a fucktard." "Sure, campaign donations are sort of bribery." "I'm actually doing what I promised to do." But seeing as the majority of politicians are pasty white guys, the biggest no-no would be the N-word. If you don't see the problem, think of what would happen if literally any white politician uttered it in public: The media would tear him or her apart, instantly sending them careening toward career death. You just don't do that shit.
That is, unless you're in France.
Francois Hollande was running against Nicolas Sarkozy in France's 2012 presidential election. Hollande's campaign machine was modeled after the strategies used by Obama in 2008, with an emphasis on voter registration, knocking on doors, and appealing to minority voters. Only at some point of the process they remembered that the guy they were passing off as the cool, minority-friendly candidate was the most "I'm a white, balding bureaucrat" looking man in existence.
Antoine Antoniol/Getty Images News/Getty Images
This man bleeds red tape.
They realized they had to go street, man. So they put out a campaign ad featuring the uncensored version of the Jay-Z/Kanye West song "Niggas in Paris."