Now, imagine how much harder that will be once you're a wealthy tycoon, with wealthy tycoon friends. You can't be caught eating that s**t at your fancy operas or charity balls, even if it is the food of the gods. But who among your snooty friends could look down on you for eating the $69 gourmet hot dog at Serendipity 3 restaurant in New York. Look at it!
What, no relish?
The only problem is that, knowing how competitive rich douchebags can be, eventually one of your friends will boast that they have found a better, more expensive dog. They are speaking of the $80 "McMullen dog."
If hot dogs have a god, this is it.