What They Offer You: Have more fun playing with friends!
What The Real Point Is: Help us disguise spam as Facebook messages between friends.
For some of you, 90% of your messages on Facebook are acquaintances bombarding you with Farmville spam. When you play, Farmville has approximately 1000 ways of saying, "Send An Ad For Farmville to Your Facebook Friends!" If it just blared the same, "Invite a friend! Invite a friend!" message at you every two minutes, you'd not only quit the game but take a shotgun to their headquarters. So they ask you in a different way every two minutes. Advertising the same thing in different ways lets them keep throwing ads at you in a way that avoids triggering the parts of your brain that make you begin to hate the product, a psychological trick advertisers have been using for decades. Since these various hints come up in relation to many different features and items you want, the only subconscious pattern that gets picked up is that you can get a ton of sweet shit if you just invite some friends.
Prompts from just five minutes of playing the game.