And as Zynga founder Mark Pincus freely admitted in this popular quote, he won't confine himself to using those powers scrupulously: "So I funded the company myself but I did every horrible thing in the book to, just to get revenues right away. I mean we gave our users poker chips if they downloaded this zwinky toolbar which was like, I dont know, I downloaded it once and couldn't get rid of it. *laughs*"
Pincus around the office.
And it worked. Zynga is projected to rake in $1 billion in 2011 and Google has poured $100 million into the company in an attempt to get in on the action before it's too late.
Here's how they pull it off: