Angry customers in New York, outraged that their demands to complain to Sanders directly were dismissed as both "impossible" and "moronic," responded by starting mini-riots and sit-ins. Managers at some locations maneuvered around the debacle by telling customers they couldn't accept any coupons ending with the serial numbers "1234," which incidentally consisted of every PDF copy of the coupon in existence.
KFC also hilariously included the arbitrary restriction that the coupons couldn't be used on Mother's Day, which makes us think their CEO is in some kind of wacky Major League situation where somehow he makes a fortune only if he ruins the franchise.
Rival chain, El Pollo Loco, officially turned KFC's grilled chicken clusterfuck into tender-roasted lovemaking when they announced that they'd accept all six million rejected KFC coupons that coming Sunday (which just happened to be Mother's Day).
Coma bolas, hombre sexos pollos!
KFC President Roger Eaton tried to wipe some of the egg off his face (pun completely intended because we're talking about chicken) by issuing a public statement, but the damage had been done--his company sunk a f**k ton of money into Oprah only to have their customers scooped up by a rival chicken shack. Generally, this is not part of a good business model.