When the threat of an all-hooker church wasn't effective enough to destroy Jefferson's career, Adams' Federalists stepped up their game, explaining that Jefferson's America would involve the "teaching of murder robbery, rape, adultery and incest". Thomas Jefferson wants "murder robbery" taught in our elementary schools, people!
Jefferson knew that the Federalists were hurling bullshit and, not to be outdone, he actually went out and hired a professional bullshit-hurler, James Callendar. Armed with nothing but an incredible imagination and a total lack of morals, Callendar effectively convinced a good portion of America that Adams "desperately wanted to attack France" and would if reelected (Americans still liked the French back then, for helping us with the Revolutionary War and all).
James Callendar Man.
This election set the standard for filthy, misleading campaigning. The technique of taking a real quote (Jefferson saying he believes the current religious institutions lead to corruption) and exaggerating it to the point of absurdity (Jefferson wants to blow up Christianity and eat the baby Jesus) was born, and used in every single election since.