Cracked Archive

Cracked Archive

A ROUNDUP OF INTERVIEWS, DEEP DIVES, & TRIVIA

5 Ways Stores Use Science to Trick You Into Buying Crap

A big chunk of the world economy runs on human weakness. Peer pressure, vanity, insecurity, the fact that we just cannot resist the sight of melted cheese. There are some other, much weirder scientific principles that factor into what you buy. You might not know about them, but the people selling you things sure as hell do.

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The Biggest Star Wars Plot Hole, Explained By Science

Fans jokingly refer to it as 'Stormtrooper aim.' But it's not lazy film-making (or at least, not just that): There's actually a perfectly logical, scientific reason behind this behavior. Soldiers in real wars behave in exactly the same way.

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