Bros Icing Bros: Understanding This Ridiculous Phenomenon
Have you heard of "Icing"? Icing is the new trend among frat boys, hipsters or really just anyone missing a chromosome. Made popular by the site BrosIcingBros.com (a site devoted to pictures of Bros getting "Iced"), Icing is a drinking game for bros (and chick-bros), where the point is to make other bros drink Smirnoff Ice "against their will, at ridiculously inopportune times." According to BrosIcingBros's Teddy Broosevelt, the rules are simple:
"Don't make this weird. You have to take the whole thing or we are going to have a problem. Just take it, deal with it, and move on."





Daniel O'Brien is a Professor of Shorty-Ricin' at Columbia University.