Have you heard of "Icing"? Icing is the new trend among frat boys, hipsters or really just anyone missing a chromosome. Made popular by the site BrosIcingBros.com (a site devoted to pictures of Bros getting "Iced"), Icing is a drinking game for bros (and chick-bros), where the point is to make other bros drink Smirnoff Ice "against their will, at ridiculously inopportune times." According to BrosIcingBros's Teddy Broosevelt, the rules are simple:
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The Game
It's a slightly more complicated drinking game than the ones we had when I was in college ("Hey look, a beer. Drink that beer." ), and it looks to be infinitely less enjoyable, due both to its association with Smirnoff Ice, as well as the fact that it has forced me to casually type words like "bro" and "Iced" an amount of times well beyond my comfort level.
Essentially, at any time during any day, a bro can walk up to you with a Smirnoff Ice and you have to drink it in an accordance with the complex laws set forth by the Sacred Order of Elder Bros that governs all future bros for all broternity. Even if you have to go to work, or if you're about to give a big speech, or if you're delivering a baby, you have to drink that Ice if a bro ices you (during which he'd yell "You got
Iced, bro," or "Ice Ice Broby" or "I pooped in my overalls again" or some such). If you aren't prepared with an Ice Block (
why would you be?), and you don't drink that Ice, the bros will… fire you from brodom, or look at your butt or make you eat gay or… something, I don't know, I was never really familiar with Standard Bro Bylaws.
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Still, it's shockingly popular.
This How-to-Ice video has over 20,000 views and is steadily growing. Pointless or not, Icing is sweeping the nation for people both in