Taco Bell is known for two probably related things: producing adequate-quality burritos for unbelievably low prices and giving you diarrhea. It’s probably not surprising, then, that their history is full of shit that bubbles up out of nowhere and leaves a bad smell behind. No one thinks Taco Bell is anything but an inferior facsimile of Mexican food, but you probably don’t realize just how true that is.

They Stole Their Tacos


(Jeswin Thomas/Unsplash)

Bell’s Drive In was located across the street from a Mexican mom and pop called the Mitla Cafe, and he watched jealously as hordes lined up every day for their tacos. Eventually, he ambled over, asked some pointed questions, and eventually even got the employees to show him how their tacos were made. Although many remained loyal to Mitla, which still exists, their tacos became the basis of a corporate empire.

Crushing the Competition

Former Zantigo

(TenPoundHammer/Wikimedia Commons)

Pepsi bought Taco Bell in 1978, and not long after, the company noticed that a Midwestern chain called Zantigo was doing way better than the stupid little taco stand they just acquired. Rather than just playing the hand they were dealt, they bought Zantigo, too, then systematically replaced them all with Taco Bells. They even stole Zantigo’s unique architectural design, which is why all Taco Bells look like that.

They Ruined Gidget’s Career

The physical dog, Gidget, suffered consequences for those commercials, too. "She was kind of typecast, so she never really got much work after that," her trainer said. She was reduced to bit parts and Legally Blonde cameos until she died in 2009.

Hunger Striking Farm Workers


(Chad Stembridge/Unsplash)

In 2002, the farm workers who pick the tomatoes in your Nachos BellGrande began a three-year boycott over horrific working conditions that included a hunger strike outside Taco Bell’s headquarters. By 2005, Taco Bell agreed to meet their demands, which included a one cent per pound pay raise, which sounds insulting until you realize that nearly doubled their wages. Then it’s extra insulting.

Don’t Cross 50 Cent

In 2008, Taco Bell “made a good faith, charitable offer to 50 Cent to change his name to either 79, 89 or 99 Cent for one day by rapping his order at a Taco Bell” in exchange for a “$10,000 donation to the charity of his choice.” The problem was that they didn’t actually ask him, instead proposing the deal publicly in a series of print ads that used his name without his permission. He’s pretty protective over that, having sued a video game company for it the previous year, so he also sued Taco Bell for $4 million.

88% Beef

Ground beef


Taco Bell has a history of weirdly dramatic advertising. In 2011, they were sued by a law firm who claimed their beef didn’t meet the legal definition of beef by containing more than 50% fillers, so Taco Bell created an entire advertising campaign to inform the public that their beef is almost 9/10ths beef, thank you very much. Despite the major Michael Scott move, after the law firm dropped the lawsuit, they ran even more ads demanding an apology.

Horse Meat


(Sarah Olive/Unsplash)

They were eating, well, hopefully not also crow two years later, when beef from Taco Bells in the U.K. tested positive for the presence of horse meat. The company recalled the offending beef and stopped buying from that supplier, but the damage was done, further repelling already flavor-suspicious U.K. customers and allowing McDonald’s to use the slogan “Still Not Horse.”

Taco Mode

In 2017, Taco Bell partnered with Lyft to offer “Taco Mode,” an option that allowed riders to request a taco stop during their ride. It turned out Lyft drivers weren’t pleased about spending half an hour in a drive thru line at two in the morning so some drunk frat boy can spill Fire Sauce all over their upholstery, so Taco Bell clarified that it was an optional service drivers could provide that was only in testing stages, which is why you never see it.

Mexican Taco Bell


(Jezael Melgoza/Unsplash)

Possibly the most damning indictment of Taco Bell is the fact that they’ve never managed to make it work in Mexico -- you know, the place their food ostensibly comes from. They tried twice, once in 1992 and again in 2007, to open restaurants in the country, but they always close within a few years, providing a definite answer to the question, “Why would you go to Taco Bell when you could get real tacos?”

Top image: dusan jovic/Unsplash

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