The Coca-Cola Card wasn’t just a wallet-sized coupon for Coke. Peddled to teens in the late 90s, the Coke Card combined a discount program, Smash Mouth concert ticket, small business directory, and voicemail account into a logistically complicated marketing campaign that included an instruction manual. IYDGYDG.

Host/Writer/Producer: Greg Ott
Editors: Greg Ott, Bryan Slack

Based on Greg’s article: https://www.cracked.com/article_29794_5-realities-the-coca-cola-card-or-the-most-confusing-marketing-campaign-in-history.html

Listen to Greg’s podcast: https://www.latestpod.com

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