We Need A New Word For When Something Spreads On The Internet
The phrase "going viral" is ubiquitous within Internet culture. It's the perfect pairing of words to describe exactly what it means - to spread widely and quickly on the Internet. Just as one person sneezing into the air can then infect two people who go on to infect two more people and so on, so too can one person sharing this video of a beluga whale playing fetch then spread it to the world.
But in light of our recent times, isn't there something about the phrase "going viral" that hits a bit oddly when referring to something as silly as a trending animal video? It's like if hitting a home run in baseball was called a "grandma's dead." It just wouldn't feel polite to watch Aaron Judge take at-bats during family reunions.
I set about to find a new phrase to describe a fast-spreading piece of content on the Internet, and here's the best I could come up with: "Log." Yep, "log" as in "logarithmic" as in "don't upload that video of me failing at benchpress or it'll go log."