Eames had invented fake Facebook fans, fake live videos, a fake publicist and fake record label with reams of fake clients, and a fake booking agent. Using the invented personas of employees at companies like Aligned Artist Management, Magnified Media PR, and Definitely Legit Music Unlimited Incorporated LLC, Eames hired a crew, recruited an opening act, booked venues, and faked ticket sales.
It all worked perfectly until he actually had to play his shows, at which point it became obvious that he had less star power than the Theremin Polka Revue. Eames, who claimed this was all an elaborate marketing stunt, wasn't surprised that it fell apart but was surprised that people were for some reason mad at him. His opening act was furious about the wasted time and money, club owners were pissed that potentially profitable nights were squandered, and random people on the internet were happy to revel in it all.
According to Eames, the attention he got from that last group was all part of his master plan, with a statement on his website reading "Fake News? I turned an empty room into an international headline. If you are reading this, you are part of the illusion." Aside from sounding like something the Joker screams as he's dragged back into an Arkham cell, Threatin has yet to make any new music, book any new shows, or win any new fans with tracks that sound like B-sides from a band that got booed off the stage when they opened for a 2018 Poison show.