In five of the company's experimental warehouses (think Fallout Vaults, but with more dystopian gloom), the work panels now show colorful games complementing various tasks, each with names pulled straight out of the hokiest freemium apps. So in "MissionRacer," every box an employee grabs with the robo-arm speeds along a race car, while "CastleCrafter" lets the ones putting away said boxes build a digital fortress for their glorious god-king Jeff Bezos. They're like medieval serfs, except serfs were allowed pee breaks.
According to the Bezos-owned The Washington Post, "The games simultaneously register the completion of the task, which is tracked by scanning devices, and can pit individuals, teams or entire floors against one another." So not only are you competing against your co-workers all of a sudden, but like an impatient older brother, Amazon is always ready to yank the controller out your hands if you don't git gud (at late capitalism).