Despite the fact that the show purports to be an allegory for climate change, could this goof be a slap in the face to the environmental movement? OK, that sounds a little crazy, but disposable plastics are obviously a serious problem. We don't want the youth of today abandoning reusable beverage containers just because of those cool cats on Game Of Thrones. This may still sound ridiculous, but keep in mind what an enormous, almost irrational influence this show has on people. Thousands of people named their children "Khaleesi" before waiting a bit to see if that particular character would abruptly turn into a mass murderer. (That's the power of television!)
And just recently, that coffee cup screw-up resulted in a reported $2.3 billion in free publicity for Starbucks. Which is especially insane because it wasn't even a Starbucks cup; it was a generic one from craft services. But the continuity error's meme-ification implicated the coffee company, resulting in what one expert dubbed "a once-in-a-lifetime collision of opportunity for Starbucks." You know, like how Jon Snow provided a once-in-a-lifetime opportunity for mopey bearded dudes all over the world.
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