But this stupidity does appear to have a silver lining. It seems that the Bird Box Challenge was the final straw for YouTube, which is now sending all of its juvenile pranksters to bed without dessert or monetization. The website has updated its policies, saying it will block and punish anyone uploading videos that show "pranks with a perceived danger of serious physical injury," or any content that could cause "severe emotional distress" in children (which currently describes every single video on every single kid's YouTube channel).
So let's rejoice that YouTube is heralding a new age of responsibility in med- LOL JK! It's a prank, bro! Admit it, for a second you totally believed that YouTube was going to make radical changes to one of its most popular genres and hamstring some of its most lucrative boneheaded celebrities.
The site has a reputation of claiming content crackdowns after PR disasters and not actually following through, only firing the warning shot to dissuade the worst jackasses of the bunch. In fact, a mere day before this announcement, BuzzFeed News ran a story revealing that despite YouTube promising they would remove all bestiality-themed videos, the site is still lousy with them. And if they haven't even gotten around to caring about hosting videos of girls getting too friendly with horses, it's doubtful they're going to start caring about the average bonehead getting a million views for falling off an escalator.