We Can Study Big Cats Better Thanks To Calvin Klein's Obsession For Men
Obsession, the #1 cologne for awkward rich kids at high school dances, is advertised as having a "fresh citrus explosion" that's "harmonized with a floral sharpness," all of which adds up to some serious "sensuousness." At no point do any of the ads mention that the fragrance also contains synthetic civetone, which is derived from the pheromones produced by the rectal glands of civets (basically weasel-raccoons) to mark their territory and attract mates. Hey, don't be grossed out, that's the same reason humans wear fragrances.
It turns out humans aren't the only ones who go wild for Calvin Klein. Big cats are obsessed with Obsession, a fact that was first discovered in 1998 when a Dallas zookeeper sprayed some of her boyfriend's cologne into the ocelot exhibit in the name of "behavioral enrichment." (And yet we get thrown out of the zoo for giving the orangutans vodka. What a bunch of goddamn hypocrites.)
Anyway, further research found that cheetahs spend an average of 15 minutes checking out things that have been sprayed with Obsession (as opposed to a few seconds sniffing at other stuff), because they get curious about what strange animal marked the object and they have a natural impulse to put their own scent on top of it. With captive animals, Obsession and other scents can be used to encourage those natural impulses, because a happy big cat is a curious one that's rubbing its scent onto whatever it can find. Deep down, cheetahs and their ilk aren't any different from your house cat, except for the part where they could rip your throat out on a whim.
Joshua Haviv/Adobe Stock“This is not the kind of cougar I was hoping to attract."