The problem: He hadn't appeared in one at all.
The bigger problem: Laurence Fishburne had.
Jackson asked, "What Super Bowl commercial?" then shouted, "I'm not Laurence Fishburne! We don't all look alike!" The anchor repeatedly tried to move on, but Jackson wouldn't let up. "You're the entertainment reporter for this station? And you don't know the difference between me and Laurence Fishburne? There must be a very short line for your job."
Then the reporter somehow made it all worse: He tried to defend himself. "It probably would not be hard to get another person to sit right here," he warns. You can practically feel the temperature in the room drop when Jackson responds, "Oh heeeeell noooo." He proceeds to give the anchor a full list of people he is not, and honestly, there's no better joke we can make than when Samuel L. Jackson explains that Morgan Freeman is "the other black credit card guy." Jackson eventually relents to talk about working with Michael Keaton and Gary Oldman, then asks, "You do know who they all are, right? Do some research, make sure you don't confuse them with those other white actors that are out there." Unfortunately, he was wearing a clip-on mic, so there was nothing to drop.