Sometimes having the name of your video game plastered all over a countdown clock, a bloody floor, and a man's hot pants isn't enough. So one of their ad-wizards came up with the idea to have the fighters incorporate some video game references into their trash talk.
The poor pugilists who were given this task were Alexander Gustafsson and Daniel Cormier, two polite adult professional athletes. The point is, if you're looking for someone to sneak in an insane reference to Halo while he threatens to knock your teeth in, it'd be hard to find two worse choices. And when the two started tweeting at each other during the lead up to their fight, their Halo referencing was such clumsy and blatant product placement, it made Adam Sandler look like Bill Hicks.
"With the same affordable taste and now with less child molestation, Subway sandwiches are a hole in one!"
Brace yourself. It began with Cormier taunting Gustafsson by saying:
Yes, this was a real thing someone typed with their actual human fingers. And it didn't stop! He continued:
If you're lost, and it's okay to be since this is f*****g stupid, Spartan Locke is a character from Halo 5, not a sex act used in ancient Greece. Gustafsson had no choice but to strike back with a shoe-horned Halo 5: Guardians reference of his own, subtly featuring a Halo character featured in the hit Halo home video game series.
"b***h, I will crush you like the weight of the robust bonuses included in the Halo 5: Guardians Mountain Dew Summer Blast Bundle.
#realtalk #whatamidoing #kiiilllmeeee"