This was back when The Stones' only singles with any airplay were a song written by The Beatles and a cover of Buddy Holly's "Not Fade Away," so it's probably safe to assume they didn't have too much say in the artistic direction of their band. Even so, it's still hard to reconcile how a Rice Krispies jingle fits into the catalog of The Rolling goddamned Stones, who normally drew lyrical inspiration from sex, drugs, and few breakfasts that didn't involve an entire bottle of vodka. Fortunately, the commercial hasn't aired since its initial U.K.-only run 40 years ago, which is probably why nobody ever asks them about it in interviews. Either that, or a palpable fear of being stabbed by Keith Richards.
"Keith, stop sprinkling sugar on it. You're getting hyper."