Nestle Makes the Wrong Internet Reference
When Nestle decided to promote the new Kit Kat Instagram page for its Australia and New Zealand branches, they needed a mascot to help spread the word. After short deliberation, they decided that a bear playing drums was the ideal image to represent chocolate-covered wafer sticks. It worked because the drumsticks were actually Kit Kat bars, and what's friendlier than a big ol' snuggly teddy bear?
Plus, he's chunky, like the product, and like the target customer.
Inadvertent or not, Kit Kat's new mascot looked exactly like 4Chan's Pedobear:
via Sydney Morning Herald
Do not ask him to break off a piece of his bar.
If you're not familiar with the meme, it's a bear that molests children on the Internet. If you're not familiar with the Internet, it's the place that invents shit like this. Nestle pleaded total ignorance about the significance of their adopted character and quickly retired him to Mascot Island, where he is not allowed within 500 yards of the Keebler Elves at any time.
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