Since their new game centered on simulated murder, Square Enix decided to promote it with a Facebook game centered on arranging the murders of your real-life friends.
"She's earned this; just look at that picture of her. Total b***h."
It worked like this: First you chose a name from your friends list, then you chose an identifiable trait, such as "her small tits" or "her muffin top." Shockingly, we are not using comedic hyperbole -- those were actual pre-filled options. Finally, you gave the app your reason why she should die. The totally-not-sociopathic selections included things like "her annoying laugh," "her strange odor," and hopefully "sending me these awful Facebook game requests."
Media Bakery/Simon Belcher
"I told him to f**k off the first 156,235 times, but something about his 156,236th pitch intrigues me. ACCEPTED."