5 Social Networking Promotions That Backfired Spectacularly

Since their new game centered on simulated murder, Square Enix decided to promote it with a Facebook game centered on arranging the murders of your real-life friends.

It worked like this: First you chose a name from your friends list, then you chose an identifiable trait, such as "her small tits" or "her muffin top." Shockingly, we are not using comedic hyperbole -- those were actual pre-filled options. Finally, you gave the app your reason why she should die. The totally-not-sociopathic selections included things like "her annoying laugh," "her strange odor," and hopefully "sending me these awful Facebook game requests."

Instead of immediately logging your IP and forwarding this information to the FBI, the game posted a message to the victim's wall, stating, "I hope you get killed by a hitman!" followed by a video of Agent 47 blasting their profile pic to kingdom come with a sniper rifle. (Alternatively, if they were one of those people who don't use their own likeness as their avatar, you'd see him shoot a defenseless kitty right in the face.)

After realizing that they just released a tool that handily combined death threats and cyberbullying for the murderous modern asshole on the go, Square Enix pulled the app.

In their defense, though, Square Enix wasn't the first to ask consumers to sacrifice their Facebook friends to the corporate money gods ...

So how much was each friend worth, you ask? Well, deleting 10 friends from Facebook -- each accompanied by an animation of his or her photo burning to ashes -- got you a coupon for a free hamburger. Now, we're no mathematicians, but we're pretty sure that puts the value of each friend at about two bites of a shitty fast food burger.

The real kicker was that the app then happily informed each deleted friend via wall post that they were worth less to you than 40 calories of vague gastric regret. This violated Facebook's terms, since they don't generally give unwanted friends a flashing neon sign that you just deleted them -- because that might, you know, spark the occasional psychopathic revenge-type situation. So the app was pulled ... but not before 233,906 friends found themselves flame broiled.

So get set for Burger King's new slogan: "Tastes better than human companionship!"

The goal was for the photos to go viral on social media, and go viral they did -- though obviously not for the intended reasons.

Aside from the above-pictured college douchebag demographic, their other audiences were "young adults, families, women, and minority groups," and each approach is just as laughable as the broticians and broctors up there. First we have this young lady, who, thanks to Obamacare, feels safe banging Mallrats-era Ben Affleck here:

Then we have this one, apparently focused on middle-aged drunken lesbian workout fuck buddies.

For a campaign focused on young people, it's fascinating that not a single person at the agency bothered to look up what the phrase "friends with benefits" means.

The police aren't bad folks. Sure, there's the errant power-hungry asshole, but for the most part cops are solid community servants, and we should recognize their service. That's what the NYPD thought when they decided to launch the #myNYPD Twitter campaign, asking citizens to post pictures of themselves with their friendly neighborhood police officers. Selected photos would be posted on the NYPD's Facebook page. Likes include: Spider-Man, justice, and mustaches.

It all started out swimmingly ...

... but it didn't take long for the hashtag to turn ugly, and they started getting pictures like this instead:

Within hours of requesting photos, #myNYPD had become a virtual mural of police aggression, with over 10,000 tweets per hour pouring in from over 110,000 tweeters. It became the top trending topic on Twitter, dethroning #justmorlockthings and #freemegatron.

NYPD Commissioner Bill Bratton blew the whole affair off, saying "I kind of welcome the attention" and "Oftentimes police activities are lawful, but look awful." We wonder what Bratton's rap name is.

The #myNYPD debacle snowballed across the country, inspiring #myLAPD, as well as counterparts in Seattle, San Francisco, and Denver. Sadly, none of those departments' commissioners approached their disintegrating public image with quite the lyrical levity of B Bratty.

If it seems like a bad idea now, keep in mind that at the time of the Q&A, $JPM (or JPMoney, as the kids these days steadfastly refuse to call them) was right in the middle of their financial, legal, and moral "troubles." To be more specific, J.P. Morgan was under investigation by the Justice Department for eight shades of shadiness -- including bribery in Asia and a relationship with Bernie Madoff -- not to mention the fact that they were poised for a $13 billion settlement with Uncle Sam over mortgage securities fraud that may or may not have booted us into the deep end of the recession pool without so much as a pity floaty.

The response wasn't exactly of the "squealing fan girls watching the Beatles" level that the executives were hoping for.

It's baffling how anybody at the company thought, for even a split second, that this campaign would work out in their favor -- as one New York marketer put it in an interview with Seriously Obvious Advice Magazine: "If you're in the banking industry with what's happened over the last five years, it might not be a good idea to go out and solicit comments on social media." The bank realized their blunder and called the Q&A off within six hours of its announcement. On the upside, those six hours still hold the record for the highest FYPS (Fuck Yous Per Second) in human history.

Check out more funniness at Laffington.com or Chris' Twittery thingy. Russ writes and creates audio stories for the Rapidian and occasionally appears on the Fluxtaposed gaming podcast.

Related Reading: There are a lot of things social networking sites need to stop doing. Like claiming they need your private data to protect your private data. It's possible these things might even be bad for society. Cracked made that compelling case before. If you're curious as to how people in prison use social media, click here.