Stroup was successful beyond his wildest dreams. The Associated Press picked up the story, and Zap actually did become the go-to destination for students in the Midwest. The local businesses, naturally, wagged their tails and started stockpiling on beer and burgers.
Bust has never seemed like such an option.
But Stroup hadn't really thought his venue through. Zap was a mining town of 250 residents, in the middle of goddamn nowhere, with temperatures routinely falling below freezing during spring. It also sported a grand total of two taverns.
Now, insert several thousands of thirsty, horny students in the equation and see if you can spot the problem. The hordes of students drained all beer and food within the first day and were soon stuck camping outside, in freezing temperatures.
It's like Woodstock, only less Hendrix and more peeling your lips away from beer bottles.