Later, ilovebees.com visitors found a series of real GPS coordinates leading to pay phones all over the country. The phones would then ring at a designated time, at which point the nearest player was greeted by a prerecorded message and required to answer a series of questions using codewords related to the game. Players were so dedicated to this game that one of them waited by a pay phone while Hurricane Frances was literally only minutes away in Tampa, Fla.
"You'll have to speak a little louder!"
Other times, when the players couldn't make it to the designated phones in time, they had to persuade employees at a Pizza Hut and an Applebee's to answer the robot's questions. These phone calls were called axons -- every time a group of axons was completed, a new sound file was unlocked at the website, revealing a new recovered piece of Melissa's fragmented memory. Players were able to learn more and more of the back story: basically, Melissa was the AI onboard a futuristic spaceship that was accidentally sent back in time and crashed on present-day Earth. With the ship stranded and damaged, Melissa was forced to transfer itself to a random web server in an effort to get its shit together and call out for help.