The prototypical Mac user: Thought differently, didn't know how to use a computer.
And the message seemed to take. In the court of public opinion, Apple is the hip, young underdog challenging his competition. Who have fared... less well.
The "Hitler Test" is a widely accepted yardstick of public opinion.
But there's an unfortunate catch with Apple products. Even after you spend your hard earned money on fancy Jobsian wonder-toys, you still don't really own them. Turns out Jobs might have literally been speaking in the first person when he started slapping I's in front of everything he sold. As in, "I am Steve Jobs and I just sold you suckers a gadget that iDesigned, iControl and iBreak if you break my arbitrary rules."
Think we're exaggerating? Say you want to buy an iPhone. If your town isn't on one of the postcards Luke Wilson reads in the AT&T wireless commercials, you're going to have to "jailbreak" your new gadget. Don't worry; you won't need any digging spoons or defensive sodomy. Jailbreaking is just a term for modifying your iPhone in order to make it do what every other gadget on the market does: Whatever you tell it to. For instance, without jailbreaking you can't install unapproved third party applications, customize your user interface, or unlock your phone for use with another carrier.