Two separate studies, the results of which were prominently reported by TIME, indicated that at the very least D.A.R.E. was ineffective, but at its worst actually pushed kids toward drug use and lowered self esteem. Researchers suspect that the overstated, "peer pressure is around every corner, because EVERYONE IS DOING DRUGS BUT YOU!" message made some kids actually want to get high as a way of fitting in. If everyone else is doing it, why shouldn't they?
Look at you, just saying no to drugs, and friends, and a well-adjusted childhood.
The studies argued that the program's use of "drugs are everywhere, fucking run!" type of messages amounted to hyperbole, and kids don't like hyperbole. All it takes is the kid having one drug-using friend for him to recognize that, no, a single bong hit can't make your brain go running out of your ears like strawberry jam. And if that part is wrong, hell, maybe the whole thing is.
When are we going to figure out that even kids have bullshit detectors?