"Debbi Fields, a young mother with no business experience, opened her first cookie store in Palo Alto, California in 1977. They told her she was crazy. No business could survive just selling cookies. Humble beginnings launched Mrs. Fields into a worldwide celebrity."
If you're willing to ignore people who call you crazy, you too could be the nemesis of diabetics everywhere.
Why It's a Load Of Crap:
It's true Debbi Fields had no business experience. But you know what helps when you're a 20-year-old bravely entering the world of business with nothing but savvy and a cookie recipe? Being married to Randy Fields, a man who was both a decade older than her and owned a successful investment firm.
Mr. Fields, CEO.
The capital they raised to get started came via Randy's contacts. Yes, the cookies were good enough to attract customers; we would never try to disparage the power of a really good cookie. But the real success came when Randy and the company's IT Manager developed software that efficiently handled supply chain management. This kept costs low while still charging outrageous prices for the cookies.
Debbi had the financial backing of a business maverick, and sold a product everyone loved. So why did everyone call her crazy when she opened her first store? The picture gets a lot clearer when you read the bio on her personal web page. Debbie gives credit to herself, her innovations and her determination.
Did you know she invented cookies?
She also places herself in the same company as three of the world's greatest history-changing innovators: Henry Ford, Thomas Edison and Alexander Graham Bell. Apparently, keeping America's cookie jars full ranks up there with changing they the world talks, travels and learns. We're stunned she hasn't had her image carved on Mount Rushmore.