If you run a company, it's inevitable you're going to get criticized. But you don't care, you've got your successful business, power and millions of dollars. You can just let those angry words roll right off you. Right?
Well, you could do that, or you could throw a tantrum like an angry toddler. For instance...
7Circuit City Shreds Criticism. Literally.
Cracked's inferior, still-printed-on-dead-trees competitor MAD Magazine ran a parody of a Circuit City circular back in August 2008. Circuit City happened to be circling the drain at the time, so they were kind of touchy.
Realizing immediately how many consumers make their purchasing decisions based purely on MAD's advice, Circuit City recognized the situation as a corporate emergency.
Corporate ordered every Circuit City that carried MAD (about 40 of them, out of 700 stores) to destroy every copy of the magazine they had in stock, which we like to think included ripping issues from the hands of crying children in the checkout line.
Fairly quickly after the story hit the Internet, somebody at Circuit City realized that their bizarre Stalin-esque censorship campaign was about to bring the company more negative attention than MAD's parody ever could. Not such a good thing when the entire company is teetering on the brink of utter collapse.
6Burger King VP Uses Daughter as Sockpuppet
An organization representing tomato pickers woke up and noticed something: They were getting paid the same amount for a 32-pound bushel of tomatoes that they were getting paid in 1978. So, they wanted a raise. Specifically, they wanted a penny more per pound.
This made Stephen Grover, a Burger King VP who was in charge of supply chain, a very, very angry man. After all, that'd be sucking away a penny out of every, oh, 500 or so burgers they sell.
So he did what everybody does these days: flamed them on the Internet. Using his daughter's email address.
"The CIW is an attack organization lining the leaders pockets ... They make up issues and collect money from dupes that believe their story. To (sic) bad the people protesting don't have a clue regarding the facts. A bunch of fools!" -- surfaholicx36
His daughter pretty much threw him under the bus the minute reporters called and asked, and Burger King wound up paying the workers their pennies. As for Grover, who was caught hiding behind his daughter, Burger King did the only reasonable, intelligent thing they could do with such a coward: They promoted him.