The 10 Least Subtle Product Placements in Video Game History
Sick of advertisements in your video games? Well, once upon a time, the video games were the ads. A number of titles were produced from the ground-up to be nothing but a sales pitch--one you had to pay to see.
Luckily for mankind, this corporate cabal shot itself in the foot. Most of the games were so jaw-droppingly shitty that few have attempted it since (we're looking at you, Burger King).
How shitty were they? Behold:

For those readers too young/senile to remember, these desiccated purple turds were the claymation spokesfruits for the California raisin industry. Like a carnival freak show, folks were intrigued by the Raisins overall grossness, and raisin sales initially shot up as people bought the product out of morbid curiosity. However, the Raisins popularity waned as consumers soon could not look at them without dry heaving.

Legendary game designer Capcom (Mega Man, Final Fight) produced The Grape Escape in the dying days of the Raisins' fame. Luckily for Capcom's reputation and the human condition, the game was never released. If you have a taste for sadomasochism and dried fruit, know that this monstrosity occasionally pops up on eBay.
Surprisingly enough, your raisin's primary weapon was not his own horrible shriveled face. No, it was a "Raisin Rifle" or a "Goop Gun" or a "Puree Peashooter" or whatever. Anyway, when you shot foes with raisin gunk, in actuality you were slinging your own bodily fluids around.

That's a Freudian quagmire we have zero interest marching into.

During the "Cola Wars" of the 1980s, some wacky advertising execs at Coca-Cola took the term a little too literally and hired Atari to create Pepsi Invaders. The soft drink manufacturer released the game - a modified version of the arcade classic Space Invaders - for their 1983 sales convention. Atari produced only 125 copies of Pepsi Invaders, ostensibly to prevent their asses from getting sued off.

In retrospect, these labels are kind of unnecessary.
Pepsi Invaders has no plot, but we can infer this much from the gameplay - Pepsi (or a malevolent, Pepsi-loving alien race) is annihilating humanity. The Coca-Cola Company (which has somehow scored a sweet defense contract from the Reagan administration) now mans the Star Wars Defense System.

Once you crushed Pepsi's alphabet-shaped fleet, the words "COKE WINS" materialized in the heavens, the god of the video game world declaring to his creation the superiority of one can of high fructose corn syrup over another.
Pepsi Invaders made some really bold claims about Pepsi's corporate ethics. Blindfolded taste tests are one thing, but accusing your competitor of engineering global genocide? Look who's talking, Coke.

In the early 90s, Caesars Palace commissioned game manufacturer Majesco to tempt Super Nintendo owners with the forbidden fruits of Las Vegas. This scheme failed as A.) many SNES owners weren't of legal gambling age; and B.) Super Caesars Palace made you feel like you were the last gambler in a post-apocalyptic Vegas where all other humans had been wiped out.

Never mind the come-hither stare of the buxom patrician on the game's box - Super Caesars Palace is an exercise in loneliness. You navigated the nearly deserted casino playing slots, poker and scratch-off lottery tickets all by yourself.
We're not sure if you're familiar with the gambling industry, but the scratch tickets aren't a good sign. Legitimate casinos don't have those. Also, if you ever wander into a Vegas casino and realize you're the only customer in the joint, you should probably run for the doors, because it's either a really bad place to gamble or it's on fire.


Video games about fast food? The only thing more conducive to childhood obesity would be if it came with an IV that injected bacon drippings directly into kids' veins as a reward.
These two corporate tie-in titles from the early 90s seemed to have nothing to do with McDonald's products and everything to do with corporate iconography.

Then again, look at that picture up there. You might be wondering how the sight of a mutated apple vomiting on a clown was supposed to make kids hungry for hamburgers. Well, we're thinking it has something to do with a mom trying to get her boy to eat some healthy apples the next day, and the kid screaming in terror and demanding a nice McDonald's burger instead.

Also, Mayor McCheese doesn't appear in either game, an oversight so egregious that it borders on criminal. Fuck these guys.

If by this point you're saying, "Who in the hell would actually buy these games?!?" remember that there is a whole section of the terrible games industry that aims itself, not at gamers, but at the out-of-the-loop family members who do the gift shopping.
It's not hard to imagine your grandmother walking into the video game aisle of Toys "R" Us, seeing Cheetos mascot Chester Cheetah on a box and thinking, "By gum, that interactive television novelty has that saucy cat on the box! My lovable porker of a grandchild does adore his curdy twigs!"

It's impossible to tell how many Christmases and birthdays Chester Cheetah: To Cool To Fool ruined, but we estimate way too many.
On top of that, here's another case of an advergame miserably failing to sell the product it's supposed to shill. You'd think a game about Cheetos would make the snack look like ambrosia, right?

Wrong. In the game, Cheetos are circular, purplish and look like nipples. Apparently they thought the game was supposed to be based on Japanese Cheetos.







I seem to remember the cool spot game as being sort of fun. Were I to play it now, I'm not sure I would feel that way. However, to be fair, I was bored with Sonic 2 when I revisited it last year, and that is factually a good game. We live in a world of intensely real and in-depth gaming experiences. Weed just doesn't do the trick once you've hard-lined some of the real shit. I'll do 7up a favor and allow this hazy memory to remain.
ReplyHey, f**k you. Yo Noid and Cool Spot were awesome.
ReplyEvery single car in Rainbow Six Vegas 2 is a Dodge.
ReplyAs I scroll down to number 1, I am listening to Open Arms hahahahaha (That is a song by Journey to you younger folk)
ReplyThis is less Product Placement and more Games made for products
ReplyHow does Pikmin 2 not make it on here? Everything you had to collect in that game was branded.
ReplyBecause it made sense. It was pointing out that the "alien planet" you landed on was Earth, and you were just super super tiny. It was a fantasy element designed to make you think. Thoughts like "Holy s**t, this could be happening right here, right now, on Earth!" I'd rather have branded products than "SuperEnergy Battery TM!"
They completely forgot the Aerosmith arcade game which I played. It's a FPS where you go around shooting the enemies...forget who they were *chuckles* with a gun that shot Aerosmith CDs. There's the message you want your game advertising you to make, "Our music is so bad it kills people when they get our CDs!"
ReplyIt seems Pepsi had won in "Pepsi Invaders" because it was so good that aliens from other planets and even galaxys where massive fans of it, while Coke's fans consisted of some guys in ships
ReplyIn #1, why are Journey being watched by what appears to be Sauron?
Reply"B.) Super Caesars Palace made you feel like you were the last gambler in a post-apocalyptic Vegas where all other humans had been wiped out."
ReplyI lol'd.
I remember having a Scooby Doo version on the computer of that Budweiser Tapper game. I use to play it all the time, even though it was horribly hard.
ReplyA lot of these games were from a different era in commercialism...an era where people actually cared about company's mascots and if your product wasn't in the Macy's Thanksgiving Day Parade, it wasn't on the wish list...
ReplyI do have to admit that M.C. Kids and Yo Noid were pretty fun...maybe I was naive at the time but I didn't know M.C. Kids was even linked to McDonalds until you actually started playing it and McDonaldland characters began to make cameos.
The 7-up Spot also had an appearance in another game which was kind of like Othello, it was actually a pretty fun game with some skill involved.
There were worse, like the Chuckwagon dog food one or something...
ReplyI remember that stupid Kool-Aide Man game. I had to drink that nasty stuff every day for months to get those points. When it finally came in the mail and I played it for about ten minutes I realized just how badly I got ripped off.
ReplyKool-Aid nasty? Perposterous!
am i the only one who noticed all of these were from the eighties and nineties
Reply2 of the best decades to ever come about
HOW DID YOU FORGET THE XBOX 360 BURGER KING GAMES?????????
Reply Hide All See All 3 RepliesThey didn't, it was mentioned in like the first paragraph..
f**k you, SneaKing was the stuff.
@hotrod yea but it wasnt on the list, i think it deserved way more than a parenthesis joke tucked into the intro paragraph that no one reads
That was a cool Coke-brand R2 unit.
ReplyI loved cool spot. Although, you had to collect letters that spelled out virgin. That was kind of weird, because there was virgin cola at the time. I'm not sure they thought it through.
Reply Hide All See All 3 RepliesAnother game I had at the time was Global Gladiators. You'd get to the end of a level and Ronald McDonald would be randomly be there waving a flag.
You knew when you were being advertised at back in the day, now it's all faux subtle logos.
actually, you spelled uncola, which somehow makes less sense than virgin
7-UP was the "uncola" in ads back then.
I think it might have been a regional difference thing. Wiki says that the PAL region ones didn't have 7 up logos, so they probably changed it with that.
I used to have "Spot Goes to Hollywood" for I think playstation 1 and it was fantastic. Great quality game as well, 7UP did good.
ReplyHey. Capcom knows how to f*****g make licensed games. I've never played California Raisins or Yo! Noid, but given how well they did Ducktales and Chip and Dale, it can't be that terrible.
ReplyHonestly, Yo Noid was not all that bad, just hard as ever. I think we rented it more than once. Don't get me wrongthough, it is not great, just so-so.