Not only are they designing a marketing strategy specifically to prey on lonely naivete, but they're also scanning your emails to search for words like "pizza" and "Netflix" to use against you in an advertising context. Did you send your co-worker an email about checking out that new sushi restaurant? Be prepared for a deluge of sushi ads to suddenly appear in your Gmail inbox.
Let's stick with the sushi example for another sentence and pretend that you're opening up the Google Maps app on your phone to search for nearby raw fish dispensaries. Well, Google has started putting "relevant ads" at the bottom of every map, right where the directions should be, so odds are you'll end up clicking on the ad by mistake simply because you're trying to see whether you should turn right at the derelict shipyard or just keep driving.
They originally started in Delaware trying to get to Olive Garden.