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13 Fascinating Data Nuggets About Viewing Habits

You are what you watch, but in weird ways.

13 Fascinating Data Nuggets About Viewing Habits

June 07, 2020

They say you are what you watch, and honestly, they're probably right. Think about it: Do apolitical people watch shows like John Oliver or The Daily Show? Is it possible to be into shows like Black Mirror and Mr. Robot and not be a technophile? Are you even allowed to work in advertising if you're not a fan of Mad Men? While there's never one true answer to anything (especially when we're being scientific about it), there are patterns and correlations that present themselves when we analyze our couch-loving viewing habits.

And some of these findings are pretty damn interesting.

For instance:

13

VIACOM DID A STUDY THAT SHOWED THE MAJORITY OF PEOPLE WHO LIKE SCH-FL SHOWS SEE THEMSELVES AS BEING THE CENTER OF ATTENTION. 66% sci-fi fans were more — Source: Viacom.

12

RESEARCH SUGGESTS THAT FANS OF NBC COMEDIES LIKE THE OFFICE AND PARKS AND RECREATION ARE MORE LIKELY TO BE OPEN, CURIOUS, AND RISK TAKERS. Fans of the — Source: Motive Metrics Research.

11

THE MAJORITY OF AMERICAN You YOUTUBE Tube USERS ARE HOW TO OW Tro PEOPLE. 870 of users say that the site is important to them because they get to le — Source: Pew Research Center.

10

NETFLIX VIEWERS WHO WATCH THE CROWN TEND TO BE OLDER, WEALTHIER. The majority of viewers are over 49 and female. Around 40% live in a household with m — Source: Deadline.

9

RESEARCH SUGGESTS THAT EXTROVERTS IN GENERAL AREN'T REALLY INTO REALITY TV, ESPECIALLY THE SURVEILLANCE KIND THAT DOCUMENTS PEOPLE'S LIVES. They do ho — Source: Communication Quarterly.

8

LIKE MAD MEN? YOU'RE PROBABLY A LIBERAL. 124% Liberals are more likely to watch the show, and fans of the show also tend to be wealthy and more creati — Sources: Adage, CNN.

7

DO YOU COUNT POPULAR SHOWS WITH GRAND TITLES LIKE THE BIG BANG THEORY, AMERICAN IDOL, AND MODERN FAMILY AS YOUR FAVORITES? YOU MIGHT JUST BE A REPUBLI — Source: Reuters.

6

A FAN OF THE VOICE OR THE BIGGEST LOSER? YOU MIGHT BE A GOOD BARGAIN SHOPPER. Research suggests that people who are into competitive and contest type — Source: Motive Metrics Research.

5

VIEWERS WHO LIKE TO RATE AND COMMENT ON ONLINE VIDEOS ARE MORE LIKELY TO PREFER AMATEUR VIDEOS INSTEAD OF PROFESSIONAL WORK. This is especially true i — Source: Pew Research Center.

4

YOUR BINGE HABITS CAN SUGGEST WHICH BRANDS YOU LIKE. Data analysts have used opt-in Netflix users and their browsing histories to see which brands the — Source: Market Watch.

3

ARE YOU INTO COMEDIES LIKE THE OFFICE OR UNBREAKABLE KIMMY SCHMIDT? YOU MIGHT FIND IT EASIER THAN OTHERS TO GET ONLINE DATES. A Netflix study found co — Source: Complex.

2

A BIG FAN OF TRUE CRIME? DON'T WORRY, YOU'RE NOT A WEIRDO CPROBABLY. YOU'RE JUST A CURIOUS PROBLEM SOLVER WITH A MORAL COMPASS. OR SO THE EXPERTS THEO — Source: Bustle.

1

DON'T JUDGE PEOPLE TOO HARSHLY FOR REWATCHING THEIR FAVORITE MOVIES OR SHOWS OVER AND OVER AGAIN. IT'S A FORM OF SELF-CARE. Experts say that returning — Source: Journal of Consumer Research.

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