The testing started with a rough cut of the ad: "... probably 80 percent done ... you take it in the room and play it a few times and talk it through [with a focus group]." In recent years, the strategy has changed a bit: "... now we can do it online, so now they'll basically Google Hangout into it."
Prepare for the future, when attack ads are all augmented by hilarious Snapchat filters.
They Don't Make Attack Ads Like They Used To
Our Principles PAC
Rick is seriously disappointed with the attack ads so far in this election. He noted that Hillary's supporters "... produced some really good negative ads -- they just haven't moved the numbers. They're good ads on paper ... the only thing they're doing is they're holding her base to her ..."
He wasn't any more positive about Trump's anti-Hillary ads:
Donald J. Trump For President, Inc.
If the best part of your ad is a funny Pinocchio head, you better be selling a Pinocchio movie.
"Trump doesn't make ads. He makes YouTube videos ... Everything they're doing right now, both of them, is very base-centric ... because 32 percent of the electorate loves Hillary ... 32 percent loves Trump ... and the remainder of the electorate would like to see them both die in a fire ..."
Rick's theory is not (yet) endorsed by any Gallup poll. But it makes sense. So how would Rick hit Trump? "I'd hit him on his mental instability, because he thinks he's smart and sane and he's not. He thinks he's a remarkable communicator ... he's not, he's a 70-year-old asshole from Queens." Then Rick would go after his "reputation for wealth, which is unfounded in large measure, and that's a soft spot for him ..."
Donald Trump / Instagram
He wants us to think he eats McDonald's because he wants to, when in truth he almost certainly has to.
A billionaire client of Rick's once said: "I'm a billionaire. Trump is a clown living on credit." So having real billionaires like Mark Cuban attack Trump in an ad would be an effective tactic.
It's probably worth noting that this interview took place a week before the first debate, where Hillary Clinton hit Trump hard on his reputed fortune. She also invited billionaire Trump critic Mark Cuban as one of her guests for the event.
Trump tends to get the shakes around people who actually could pay for the wall.
Sure, the Punisher is merciless and unforgiving. And you might not like or approve of what he does, but you have to admit: He's pretty good at it.
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