15 Strange Branded Products (That No One Asked For)
Brand extensions are what it's called when a company used its well-known brand to launch another product. You know the strategy even if you didn’t know its name: Reese’s move into cereal, Google’s shift to email hosting, or Tide’s release of stain remover pens. Sometimes, like with Michelin Stars, it doesn't even make any sense why it works. (How do tires help sell fancy food??)
But more commonly, a drastic shift--if not well thought out--can cause brand confusion. At its worst, it’s just plain gross. And that’s when we at Cracked can sit back and laugh at big corporations spending tons of money on new, amusingly silly product releases. It’s fascinating no one anywhere along the way seems to have stepped back to say, “Wait, maybe this is a bad idea?” Seriously, anyone who approved Colgate Kitchen Entrees should probably reconsider their career choices. Here’s that, plus fourteen more ridiculous brand extensions that should have never seen the light of day.