Brand names are kind of a funny thing. If a company is successful enough, you start to associate their name with the product and/or service without even thinking about it. One day, a brand doesn't exist, then it starts to make a mark on the culture, and then before you know it, you're exasperatedly telling your friend to “just Google it!” when your parents would've said “go look it up at the library!” barely a generation ago. The way a catchy song can earworm into your brain so hard you start humming it without realizing it? There are teams marketing pros and desperate aspiring entrepreneurs who spend their days trying to accomplish that with a single word. 

 

Who doesn't know Starbucks or Spotify? Not many people! But who knew about them before the beginning of the 21st century? That's the trick. And if you're going to keep their name in your mouth, you might as well know where it comes from. Here are 14 origin stories of big companies' names. 

Spotify When the co-founders were brainstorming names, one of them misheard the other say Spotify and they went with it. CRACKED.COM

Source: Spotify

Etsy Etsy was named after a mishearing. The founder thought he heard et si in an Italian film and I iked the sound. He probably heard e si meaning and yes. CRACKED.COM

Source: CBS

A Adobe The company is named after Adobe Creek that ran behind the founder's home CRACKED.COM

Source: Adobe

3M Before it was best known for tape, 3M was called Minnesota Mining and Manufacturing Company. The mining company didn't have much luck so they started producing different materials. CRACKED.COM

Source: 3M

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