26 of the Funniest Tweets from September 13, 2023

We come to this place for magic… and reawakening? With actors mostly unavailable to promote new releases, film promotion these days has to rely heavily on advertising and word-of-mouth in new and creative ways. Since the latest Saw entry’s joint release date with PAW Patrol: The Mighty Movie sparked a short-lived but ultimately too forced attempt to be the next Barbenheimer, Lionsgate has tapped a different market to promote the horror film — the legions of gay men who can recite Nicole Kidman’s AMC pre-show commercial word-for-word. The people behind the body-horror staple have taken Billy the Puppet and placed him in a parody of the ad complete with clips, quotes and references to some of the franchise’s most blood-curdling moments. There’s something deeply moving about hearing a creepy doll say, “Somehow self-amputation feels good in a place like this.”

In other promotional news, Dunkin’ Donuts has created comedy magic with an unlikely pairing: two-time Oscar winner Ben Affleck and MTV’s newly-crowned Best New Artist, Ice Spice. The spot advertises the chain’s latest collaboration with the rapper and highlights her comedic timing while letting their number one spokesperson have a little fun as an out-of-touch Gen Xer. We probably won’t be drinking the monstrosity of a beverage that involves blended pumpkin munchkins, but we will be begging film execs to get Ice Spice in a studio comedy ASAP (or you know, after the strike concludes). 

The Twitter timeline definitely knows a thing or two about promotion as they let their funniest tweets fly for all to see. Today’s best ones include a rollercoaster named after your buddy, bus erasure in the LGBTQ community and the proper way to use a baby gate.