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Viral campaigns are all about pushing the envelope. You have to shock people to get their attention, and this is where the potential for disaster lies. Awful, hilarious disaster.
In today's 24/7 news cycle, every politician is under a microscope: So when it's revealed that a politician has a legitimately reprehensible history--the kind of past that no one, regardless of political affiliation, could defend--surely their career is over. Unless, you know, the voting public just straight doesn't give a shit.
