Halo 3 Marketing Campaign Finally Corporatizes the Holocaust Experience

Halo 3 comes out tomorrow, and it's a sure bet to make Bungie enough money to choke a whole fleet of Arabian stallions (which is the unit by which I measure money). Their innovative advertising, depicting a diorama of the ubiquitous final battle between the Covenant and Master Chief, has been no small part of the hype machine leading up to the game. On one hand, it's nice to see that we've progressed beyond the need to prove in
Continue Reading Below

Advertisement

our gaming ads that our game can function successfully while wide-eyed eight-year-olds play and an urban stereotype declares it "radical." Gears of War kicked things off nicely with their cinematic ad, and the Halo 3 team has followed in kind. On the other hand? The above ad, depicting a thinly veiled Russian Holocaust survivor reminiscing about how Master Chief allowed him to hold out hope against the invading Naz...uh, Covenant horde. Major Czerneck even describes how they "ran out of ammo" and had to scavenge bullets from bodies on the ground, a familiar scenario for anyone who's played the Russian part of Call of Duty. Maybe I'm a little oversensitive, but come on, are we really going to start marketing the HOLOCAUST now? Look out for Bungie's next title, World of Warcraft: Birkenau. Believe: in the power of American advertising.
To turn on reply notifications, click here

4 Comments

Load Comments

More Blogs

15 Things Socially Awkward People Need To Know

Don't sweat the small stuff.

179

5 People Who Abused Their Power For Terrible Music Careers

Most rich kids just want to be pop stars.

85

5 Weirdly Specific Movie Tropes That Are Suddenly Everywhere

How did these hyper-specific tropes spread so quickly?

115

4 Dark Alternate Theories About Famous Hollywood Deaths

The Hollywood rumor mill has been playing games with celebrity deaths for at least a century.

50

4 Accolades That Don't Really Mean Anything Anymore

It's easy to work the system and win these awards even if you don't deserve them.

123

5 Modern Traditions That Are Stupid BS

It's weird how many traditions we've come up with in recent years kinda suck.

332