Here, I've annotated a passage to better illustrate for you.

New York Times
Never trust someone who can't even spell her own name correctly.

The only substance she's scientifically qualified to discuss is bullshit. You'd get a more chemically accurate description of gold from back issues of Metal Men.

DC Comics
At least the phony science there comes from things robots can't do, not gold.

Gold even beat out The Backstreet Boys for 2001's allergen of the year. So a select few who have never rubbed gold into their skin are going to discover an ugly reaction. Everyone else's ugly reaction is limited to realizing they paid premium for an inactive ingredient. The Lily Meter says:

Medioimages/Photodisc/Photodisc/Getty Images

Putting gold in rejuvenating creams is like trying to build a skate park out of chocolate pudding. Almost nobody gets hurt, but you've wasted something great on a function it can never fulfill.

Now, there are plenty of things dipped in gold that don't need to be -- Rolexes, Zippos, James Bond's lovers -- usually for thousands more than it would cost to have done it yourself. Hell, you can even get a gold vibrator that says "Fuck Design" if you really want to pay $375 for a pun and an orgasm. (But, girl, I would give you one of those two for free, and throw in the other for $200, and good luck guessing which is which.)

We're not talking about any of those. A gold vibrator still has a purpose, even if it never fucks design. Tacky gold plating at least serves the function of motivating people to fling sex at unattractive rich folks. But those things all function more or less the same. The staples are less effective thanks to the gold.

How It Gilds the Lily:

Designers Guido Ooms and Karin van Lieshout (don't let the names fool you; they're not douchebags, just Dutch) suggest these staples be used "primarily as a form of jewelry" and that they "can be applied to clothing." (Back it up; they might be douches after all.)

First, a designer should know that no fashion benefits from staples. Stapling clothes together is the retreat of the impoverished and insane, or in the case of Internet comedy writers: both, and I still wouldn't wear this. Right now I'm clad in leather slippers and khakis with a torn crotch, and I am telling you that stapling them would make me look too much like a homeless person.

They're too comfortable to throw out
Pants that would get you arrested are the surest way to stay at your desk until the article's finished.

Second, no human being ever bragged that the office supplies holding their clothes together cost $75. That's not how you impress people. That's how you let them know the police can't help them now. Gold staples are only jewelry in a world where duct tape is treated like the Tyrian purple silk it deserves to be.

Third, they don't work as staples. Imagine a document so important that it deserved gold staples. Now try to imagine one so brief that a single, ordinary-sized staple could bind it. Did you picture your child's first attempt at writing a storybook? Because nothing else hits that overlap.

They also fail as staples because they're no longer disposable. You can't reuse them, and you can't, in good conscience, throw them out. If there's a practical function to these things, it's that they're the only way to get America's many psychopath CEOs to do their own stapling.

Hill Street Studios/Blend Images/Getty Images
"Wooo! Fuck you, peasants, and your TPS reports! Also, due to budget concerns, we will be letting six of you go."

In some countries, it's rude to tip the staff because it implies they need charity. That's the statement behind each and every one of these gilt fuckers: scrabble for my leavings, worm. Sure, from a one-off standpoint, these $3 staples are just as effective as the ones used by The Poors. But their only real function is to say, "Here, peon, take unto thy hand this pittance; I trust you to salivate discreetly from it."

Remind your underlings that they will never escape the life they were born and bred into with each slam of the El Casco stapler. (Of course it's an El Casco. You think these gold spikes of ire would ever be found in a Swingline? That plebeian tool?)

Medioimages/Photodisc/Photodisc/Getty Images

The only realistic use for gold staples is in your skull, because you'd need a serious head injury to consider these. Also, it's as close to jewelry as these things will ever get. BONUS: Gold gives us energy and promotes healing.

PaperGold values its bills at $10 each and recommends a $100 starter pack "as a stocking-stuffer this holiday season, birthday gift, and a versatile item that can be contributed towards a child's education, first-time home purchase, and more." It is also complete bullshit.

How It Gilds the Lily:

Money has a primary purpose, and that is to procure cocaine and hookers. Secondary uses include:

Spreading disease
Lighting cigars
Inspiring the most atrocious human behavior
Saving rich kids from the consequences of their crimes
Getting some real nice music out of Barrett Strong
Pacifying the underclass with dreams of winning the lottery
Piling up in montages to show your anti-hero's criminal empire growing
Purchasing goods and services other than cocaine and hookers, if such things exist

Jyn Meyer/Hemera/Getty Images
It is doubtful.

But hang on. At the time of this writing, gold is trading for $1,189 per ounce, which, assuming that's Troy ounces, is just over $38 per gram. One-tenth of a gram is worth $3.82, not the $10 charged by PaperGold. This is pseudo-currency masquerading as investment. If you have $10, just buy $10 worth of gold. Done. These people added gold to money and managed to devalue both. That's not someone you trust with your financial future. That's not even someone you trust to dispose of a diaper correctly.

The same gold that gives this garbage its fiscal value gives it less practical value than simply buying gold. Its whole existence is just surfing Tea Party certitude that the economy will crash and the dollar will be worthless. Put your faith in lucre, whispers PaperGold, and live in luxury until the Second Coming.

Creatas/Creatas/Getty Images
When Jesus sees how much money you have, you're sure to get into Heaven.

For the record, 37 out of 40 economic experts think going back to a gold standard is a terrible idea, and the other three didn't answer the question. But if we were to return to that, we still wouldn't put the actual gold in people's hands. PaperGold takes gold out of safe storage where it can guarantee worth and puts it in circulation to be damaged, lost, and sent out of the country.

Although that's a great argument for us to adopt the Andy Dick standard.

Medioimages/Photodisc/Photodisc/Getty Images

This actually uses gold to make gold less valuable.

That's ... aw, Datta, c'mon, dude. There's nothing wrong with you. You're a decent-looking guy, you obviously have a successful professional life, you grow an excellent mustache. Why don't you try talking to a lady without the gold shirt? You don't want a woman who loves you only for your shiny metal style.

Ohhhh, wait. I get it. The shirt's just an excuse to surround himself with manly bodyguards so he can pull off the cheerleader effect.

Medioimages/Photodisc/Photodisc/Getty Images
You know, it's probably the nicest gold shirt you could commission.

I can't hate this. He's forthright about how much he loves gold, and he points out he'd rather have this than some sports car. At least he didn't make the rich-guy mistake of thinking that buying something badass makes you a badass. Phuge took the time to commission something that excites him personally.