What ... what is the lady in the above picture doing? I get that she's wearing some sort of face bra harness, and I'm not trying to make fun of her, I'm just genuinely curious. Is she suffering from a rare disease that grows boobs on her face? Is she really, really confused about how bras work? Or did someone, hah, tell her that her bra doubles as a respiratory mask in case of an emergency? Surely we can remove that option from the list right away. It's not like anyone would make a bra that is actually supposed to be used in an emergen-
Much as it seems like a parody product that some particularly inspired website churned out as an April Fools' joke, the Emergency Bra is very much a real thing. It can be used as a normal bra, but it can also be fashioned into a serviceable makeshift emergency mask. There's even a version that has a radiation sensor in case someone busts out a nuke.
Here's a funny thing: The Emergency Bra is an award-winning product. Granted, the award in question is the 2009 Ig Nobel Prize (think a jokey, slightly less demeaning Science Razzie), but still -- surely this means the bra is at least of some use. At the very least, this thing makes sure its user is always kind-of-sort-of ready for the impending disaster.