‘Simpsons’ Fans Can’t Believe How Much the Show’s Newest LEGO Set Costs
The Simpsons obviously has a long history of marketing overpriced, useless merchandise to devoted fans — from Bart Simpson Shower Gel, to Duff Beer energy drinks, to the Kid Rock action figure that the world would be a far better place without.
But the same fandom willing to spend $40 on a doll that can easily be set to “Evil” are seemingly somewhat skeptical of the show’s latest tie-in product.
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Confirming rumors that surfaced last fall, The LEGO Group just announced that they will indeed be releasing their first Simpsons-themed set in 10 years. The new Krusty Burger set, which hits store shelves in June, will give people the chance to build a small, blocky version of Springfield’s go-to fast food restaurant, complete with the squeaky-voiced teen clerk and Homer’s speed hole-filled clown car.
On Reddit, fans praised some of the set’s finer details and references, such as a photo of a rake next to a “Vote Sideshow Bob for Mayor” sign and a “Missing” poster for the tragically doomed Krusty Burglar.
Less popular was the set’s price tag: $209.99, which is a lot of money to spend on a toy that doesn’t come with two hundred dollar bills inside. News of the cost elicited frowny faces and exclamations of “210 Dollarydoos?!?!”
“Kinda reminds me why I got OUT of Legos,” one Simpsons fan wrote. “$209 for not even 1,700 pieces? I get that licensing raises the cost, but that’s ridiculous even factoring in any potential influence from tariffs.”
The same user pointed out that the Disney-licensed set isn’t that much more than LEGO’s Notre-Dame Cathedral set, which contains nearly twice the number of pieces as the Krusty Burger set. Although, as far as we know, that set doesn’t come with a Sideshow Bob mini-figure and a dumpster full of precious grease.
While people will no doubt still buy the LEGO Krusty Burger set, a number of commenters used the opportunity to call on the toy company to reissue a new version of their Simpsons house, which was released in 2014, and hasn’t been available in years.
Not only is there likely more demand for a LEGO version of the titular family’s now-unaffordable abode, but the toymakers could correct some of the mistakes from the earlier set. Like how the original mini-figures had oddly droopy eyes, as if the house had some kind of LEGO carbon monoxide leak.
That isn’t a problem with the characters in the Krusty Burger set, but even Simpsons writers seemed bummed that it won’t come with the pieces to transform into an IRS Burger.
