Morgan would even complain to newspaper publishers if their cartoonists went too hard at his nose in caricatures, and his employees would warn people not to mention it. When another millionaire dared to call him "Old Livernose," Morgan had him banned from their yacht club, which is the rich guy equivalent of dropping a nuke. And god help you if you tried to take an unauthorized photo of him.
Yep, that is the titan of industry being held back from beating the shit out of a photographer for taking a snap of him on the street. No wonder the guy in the background looks so astonished -- this would be like seeing Bill Gates screaming and waving a tire iron. It might be the first time in history a rich guy needed bodyguards to protect the public from him.
Morgan could have a sense of humor about his appearance, though generally in private and if he brought it up first. He once wryly commented on having "all my riches yet ... this terrible nose," and was very amused on being told not to worry, "as you can never have been very good looking." He also brushed off a proposed surgery, saying "everyone knows my nose" and that kids would laugh at him on the street if he suddenly appeared without it. Although presumably only for a few moments before the caning started.