Yup, General Mills is reportedly launching its own shared universe starring the monstrous mascots from its breakfast cereals -- Count Chocula, Boo Berry, and of course, Franken Berry. Bizarrely, the company made the announcement with a billboard of Franken Berry striking an uncomfortably seductive pose on a Sunset Blvd. billboard.
The website listed on the billboard features an invitation for pitches for "blockbuster" stories for General Mills' "legacy characters" -- which it seems is what they consider their cartoon knockoffs of famous literary characters. It may sound like a goofy PR stunt, but it appears as though the company genuinely wants to see these breakfast ghouls in multiple major motion pictures.
And hey, maybe there are stories to tell here. Is Count Chocula an actual vampire who digs chocolate, topping his cereal with the blood of the innocent instead of milk? Is Boo Berry the vengeful spirit of a berry farmer scouring the Earth for his murderers? Was Franken Berry created by an evil scientist with a diabolical plan to turn the world's feces pink? Hey, we could totally pitch these ideas, you guys.