But while the rest of the world was rushing to cancel their Spotify subscriptions, a Norwegian newspaper dug into the play counts and found some irregularities. Tidal wasn't exactly transparent, but reporters eventually discovered they had a user base of around 3 million subscribers, but were posting 250 million streams. That means that every user would have had to have played Lemonade eight times a day. We know Beyonce fans are passionate, that would be a bit much even for them. Maybe.
A different paper found that the subscriber count may have been inflated too. A more accurate number would have been 850,000, while the rest of the users came from free trials. Tidal was punished for all this chicanery with a $200 million investment by Sprint, which boosted the company's valuation up to $600 million. Jay Z's latest album may have been called 4:44 because that's how many hours every single Sprint employee was required to listen to it every single day.