Unfortunately, the ESD website is no longer operational. It must have been reverse-hacked by the aliens using Jeff Goldblum's Magical MacBook. But they still need people in the regular U.S. Army, wouldn't you know.
The British Army Promises "Military Makeup" Sessions For Female Soldiers
According to Kazakhstan, the biggest battlefield nightmare for men is fighting alongside some frumpy dame. But according to the British Army, it's even worse to be that frumpy dame. So what's more important to the ladies in green than defending life, liberty, and the right to be politely snide about everything? Why, a military makeover, of course!
British ArmyCamouflage your blemishes. Literally.
That's what these 2017 social media ads targeting women in Scotland seemed to suggest. The ads were promoting the British Army's recruitment booth at an upcoming beauty and fashion show, encouraging attendees to "try on some Cam cream [sic]" and take selfies after a "Military Makeup" demonstration, complete with hashtags like #ABetterYou and #ItsAnArmyGirlThing. Heaven knows if there's anything millennial women love more than invading hostile territories, it's hashtags.
The would-be recruits were obviously less than thrilled by the pandering display, and the posts were promptly deleted, followed by an apology that reaffirmed the British Army's commitment to equality. Balderdash, we say. Until men and women are encouraged to pretty up before battle, there can be no equality.
You could put together a better ad with a copy of Marketing For Dummies.
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