That's like not recognizing Steve Jobs or Bill Gates -- understandable if you live in an isolated Greenland fishing village, but not so much if you're a journalist working for a major media outlet. Speaking of which, we later see Clark actually at work at the Daily Planet offices. Probably pounding out a newspaper article, right?
"219 comments? Nice, those are always the best part."
Nope, he's apparently just Googling Batman, the guy he's fighting with secretly as Superman. That would be like if you spent most of your work day Facebook-stalking that asshole who started a bar brawl with you last Friday. Clark's even reading a Daily Planet article, written by someone who's presumably getting paid the same amount to actually do his job. Even worse, if you pause the movie just before Clark opens the browser, you can see what he's working on -- namely, nothing. He doesn't even have a goddamn headline yet.
"Just Because I Wear Glasses Doesn't Mean I Know How To Write, by Clark Kent. Shit's gonna win a Pulitzer."