In this Australian KFC ad, a very white dude finds himself sharing bleachers with a bunch of considerably less white dudes, who are being all loud and nonwhite-like. The protagonist covers his face with his hands to indicate his displeasure, as if his look of quiet panic wasn't eloquent enough already.
KFC At this point, he looks at the camera and mouths, "Remember, I'll always love you" to his wife.
The man addresses us to ask, "Stuck in an awkward situation?" And then, with the supreme confidence of his colonialist ancestors, he produces a signature bowl of deep fried chicken out of nowhere and holds it up as a silent offering to his captors. Suddenly, the crowd is soothed. "Too easy," he tells us.
KFC They immediately proclaimed him King of the Blacks.
When the clip went viral, KFC apologized unreservedly and explained that it wasn't really racist at all, because they were unaware of the "black people can't resist fried chicken" stereotype and would never, ever demean minorities. We'd be more willing to believe this if 1) this hadn't aired in notoriously-racist Australia, and 2) this was the only time KFC tried to tell us that the only way to communicate with black people is through chicken. In a completely different KFC ad, we see a little black girl having trouble fitting into her new school in China. A classmate takes pity on her and leads her to a KFC, demonstrating the universal language of "original herbs and spices" and "racial stereotyping."
KFC This is part of KFC's campaign to become the only food served at the United Nations, thus preventing all wars.
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