That's pretty much the whole trailer for The Shining, by the way: a static shot of an empty lobby filling with blood. How did Kubrick convince the censors to let him do that? By being full of shit, essentially. When Warner Bros sent the trailer to the MPAA, they called back to ask what the literal bloody hell they'd just seen (and presumably to tell Kubrick that if he needed anyone to talk to, they were there for him). WB's response: That wasn't blood, it was merely "rusty water." Obviously, the MPAA bought it, because a wacky comedy about a hotel with poor plumbing sounds exactly like the sort of movie Kubrick would do.
"HEEEEERE'S JO-- holy shit, Wendy, did you clog the toilet again? God damn."
Audiences weren't fooled so easily, and a furious MPAA pulled the trailer from theaters. Dooming that poor movie about shiny stuff or whatever to total obscurity.