After the Boston Marathon bombing, New York-based perfume company Demeter Fragrance decided they needed to pay tribute to that day's heroes the only way they knew how: by releasing a perfume with the fragrance of smoke and burning rubber.
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Why, that's almost as dumb as ...
No. Forget it. No perfume could possibly be dumber.
Some context: Demeter's market is people for whom "pleasant smell" has simply never been enough. Their scents can be loosely categorized into things like "Kindergarten Teacher" (crayons, Play-Doh, and bourbon) and "funeral home" (mildew and earthworms). The "First Response" scent was originally supposed to honor the New York Fire Department, but after the bombing, it suddenly found itself in a bottle dedicated to Boston's police, EMTs, and firefighters. Because great marketing opportunities like a national tragedy don't just crop up every day, ya know.
Now, the smell of smoke and burning rubber are certainly useful smells for triggering the fucking run part of the brain, but as part of a product supporting victims of a recent terrorist attack, they weren't exactly appreciated. Smell is very closely tied to memory -- even the smell of something you really love would turn into nasal night terrors if paired with major trauma.
That's why you still throw up whenever you smell orange and latex.