So, yes, this guy is using his millions to bring Avatar to life, where a race of 'roided-out Smurfs are remote-controlled via someone else's brain, and our lives are almost exactly like a bad grad student cultural studies research paper and/or the plot to Disney's Pocahantas. The movie Avatar ends with genocide, but let's hope we can control ourselves a little better in real life.
Itskov's 2045 initiative produced a nifty inspirational video, claiming the project will lead us into a new way of life, devoid of violence and prejudice (he somehow thinks war will become a thing of the past, rather than simply being far more awesome). Once we make the switch to non-physical forms of existence, we'll be able to pool our collective mind-power to achieve hippie-inspired ends, such as spiritual self-improvement. Hey, laugh all you want; the point is that the guy is spending his cash on this instead of, say, a giant hot tub in the shape of his own penis.
Which is understandable since the accident.
And yes, the goal is to make this technology available to everyone, granting even the working man equal opportunity at immortality -- Itskov believes the price will come down as mass production is achieved. So you too will be able to live as a cyborg for the price of an automobile.
Today, Itskov is making presentations to billionaires and is attempting to raise funding for the first practical application of the avatar project: an artificial body controlled by the mind that he says can be ready in just three to five years with proper funding, which would immediately be great for, say, rescuers and firefighters. Yes, he's talking about technology we saw in Iron Man 3. Jesus, nobody show this guy a copy of Beyond Thunderdome.