Surely there were no kinks in Snapple's well-laid plan, right?
Displaying a truly profound misunderstanding of the physics associated with frozen summer treats, Snapple loaded their monstercicle into a freezer trailer and trucked it from Edison, New Jersey, to Manhattan, where a giant crane waited to majestically erect the multi-ton treat to its full upright position. And that's when things got mushy. When the truck was opened, waves upon waves of kiwi-strawberry Snapple came rushing out, covering the streets like someone had just opened that elevator from The Shining right in the middle of Union Square.
Fearing massive slushy-related traffic pileups and mobs of pedestrians juice-glued to the sidewalks, the streets were closed off and firefighters were called in to anticlimactically hose the remains of the once mighty Snapple-pop into the sewers. We're not entirely sure what Snapple had planned for the giant pop had they actually managed to raise it, since its inevitable fate was to melt in the hot sun sooner or later, unless Godzilla came along and ate the thing. Perhaps they were planning to start up a new "Straws for the Homeless" campaign?